Character Profiles as a Marketing Tool: Zane Bowman
In the profile, I show Zane Bowman's character. In 15 seconds you learn:
- Zane is an All-American guy, at least he thinks of himself that way, and he knows exactly what he wants…until he meets Hadley.
- He is good with his hands: He builds (and races) high end wooden boats, he sculpts in wood, and he knows just how to touch a woman.
- His mission is to help Hadley get out of town as quickly as possible while hiding secrets about her mother’s death, but something about the tiny Parisian beauty turns his resolve…and his world…. upside down.
*Imagine these lines delivered by the movie trailer guy voice.
In an action packed promo, they tell who he is, his motivation and his role in the series. They use images and quotes from him that make you instantly like him, relate to him and want to root for him.
In my case, you see him interacting with a puppy at his father's log cabin, manhandling a wooden boat to safety in a storm, and taking a midnight swim in the lake with Hadley. Maybe in a pickup truck or tractor on his father's farm. Maybe some dreamy flashbacks of him with his Native American father and blonde European mother dancing wildly around a bonfire when he's very young and he and his father recently standing back in the shadows of trees at the cemetery as Hadley buries her mother. Then in the end, you zoom into the amber pendant hanging on his chest.
Quote: “These Barrington women are only trouble for us. Well, her mother isn’t any more, true, but I’ll breathe easier when this one is gone too.”
And his looks! OK. I'll admit it. He's a young Antonio Banderas, looking like he did in Desperado. Except he has topaz eyes. Don't you just want to eat him up?